This is "Kumamon Furikake," featuring a design of Kumamoto's popular character "Kumamon" and the Kumamoto dialect phrase "Umaka~" (delicious) in the product name. The packaging fully promotes Kumamon's cuteness and friendliness. The flavor is a delicious blend that pairs perfectly with rice, featuring the savory, sweet, and spicy soy sauce taste of bonito flakes and the aromatic richness of sesame seeds.